What is a Keyword
This was something that held me back for a long time in the world of content creation and SEO. I couldn’t wrap my head around the process of letting Google know that there was a specific keyword I’m targeting.
Sure just about anyone can write an article on a topic, but how does Google determine how to rank that page for any specific set of words?
There are things people in SEO call signals. These signals help Google know how to interpret the page. Any single signal by itself isn’t enough to rank an article on the first page of Google search results, but together they paint a picture that Google can understand.
- Body Text
- Title tags – H1, H2, H3, H4 tags
- Inbound Links
- Outbound Links
- Image Alt Tags
- Page Speed
- Site Age
- Social Links
The most important thing. Google wants to be relevant, so it’s important to send you to good places to read what you are looking for. When Google “sees” that the readers go to a page, and stay on the page for a while, and click a link on the page to download something, or continue into the website further, that signals to Google that the article is useful to the reader. Of course, it also means that well written content is important too. Google’s algorithm is getting better at interpreting written language everyday. We are reaching a point now where Google can tell good writing from crappy writing. Gone are the days when you could hire a foreign author to pump out a crappy keyword stuffed article and have it rank on Google. Remember Google wants to be useful to its customers, because they make money from displaying ads on their search pages.